A-Game Unfiltered
Do things that others won’t—Achieve what others can’t. Join Adam Smith and Adam Mayhew, who are two guys with one mission : To empower high performers to go further, using DNA-defining nutrition, mindset mechanics, sobriety and a no-nonsense approach.
Do things that others won’t—Achieve what others can’t. Join Adam Smith and Adam Mayhew, who are two guys with one mission : To empower high performers to go further, using DNA-defining nutrition, mindset mechanics, sobriety and a no-nonsense approach.
Episodes

Wednesday Jun 25, 2025
097: From Chaos to Clarity: The Journey to Self-Worth with Dan Martin
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In this powerful episode, Smith sits down with Dan Martin - he's lived the life that many silently struggle with: outwardly successful but inwardly lost, addicted, ashamed, and stuck in cycles that only seemed to confirm his worst fears about himself. This is a raw, unfiltered dive into what it means to rebuild your life from the inside out and why the work begins long before the behaviour changes.
We explore the relationship between childhood trauma and adult addiction, the difference between guilt and shame, and the often-overlooked link between early attachment wounds and modern-day dysfunction. From accidentally taking too much LSD on a Wednesday morning, to growing weed in a Welsh barn with a retired pensioner, this one covers everything from psychospiritual breakdowns to rebuilding purpose.
Dan's LinkedIn: https://www.linkedin.com/in/thedanmartin/
Resources from this episode
"The Compound Effect" by Darren Hardy : https://www.amazon.co.uk/Compound-Effect-Darren-Hardy/dp/159315724X
"Atomic Habits" by James Clear : https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/0735211299
"The Way of the Superior Man" by David Deida : https://www.amazon.co.uk/Way-Superior-Man-Spiritual-Challenges/dp/1591792576
"Start with Why" by Simon Sinek : https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Monday Jun 23, 2025
Monday Jun 23, 2025
Sometimes it's better to detach from a situation than to try and fix it right away.
Welcome to another of our bonus episodes "Master your Mind with Mayhew". As well as our regular longer form Wednesday episodes, we now release extra shorter content on Mondays. Listen out for Sort your Shit out with Smith next Monday.
In this episode, Mayhew dives into one of the most challenging - but powerful - practices in self-development: detachment. Whether it’s from people, jobs, beliefs, habits or your own outdated identity, letting go is often the gateway to real inner peace, clarity and momentum. It’s not about not caring—it’s about stopping the cycle of clinging to things that no longer serve who you're becoming.
If you want to get in touch, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
In this wide-ranging and honest conversation, Leigh Campbell-Wan (from Lab & Soul), and Smith dive into stress, burnout, resilience, and the language we use that holds us back. From misunderstanding what “burnout” really means to how alcohol messes with your brain (and your sleep), this episode strips away the fluff around mental fitness and focuses on what actually helps you feel better, think clearer, and live more intentionally.
We break down common myths around stress elimination, talk about why “confidence” is rarely the real issue, and explore how familiar habits keep us stuck. There’s a deep dive into self-perception, emotional control, and even the neuroscience of email miscommunication.
Connect with Leigh: https://www.linkedin.com/in/leigh-campbell-wan/
Check out the brand new Lab & Soul site: https://labandsoul.com/
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Monday Jun 16, 2025
094: Stop sabotaging yourself (Sort Your Shit Out With Smith)
Monday Jun 16, 2025
Monday Jun 16, 2025
Welcome to "Sort Your Shit Out With Smith". As well as our regular longer form Wednesday episodes, we now release extra shorter content on Mondays. Listen out for Master Your Mind with Mayhew next Monday.
In this punchy solo episode, Smith dives into the mind games men play with themselves — and how to stop losing. Tackling real questions from clients, listeners, and online chaos, he explores why we self-sabotage, what to do when your partner doesn’t support your self-improvement journey, and whether it's actually possible to balance ambition with inner peace
Prepare to laugh, nod, and possibly delete Instagram — but only after listening.
If you want to get in touch, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Jun 11, 2025
093: The Journey to the End Outcome
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
What's more fulfilling than looking back at the journey after reaching your end goal?
In this episode, Smith and Mayhew talk about the journey - how year 1 is always going to be hard, how you see influencers who are at year 4 and you think "that looks so easy" and how the journey is the most important part of any goal you have.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Monday Jun 09, 2025
Monday Jun 09, 2025
You're holding yourself back by believing you're behind your peers.
Welcome to another of our bonus episodes "Master your Mind with Mayhew". As well as our regular longer form Wednesday episodes, we now release extra shorter content on Mondays. Listen out for Sort your Shit out with Smith next Monday.
In this episode, he explores the illusion of being behind - behind on goals, behind on progress, behind in life. If you wake up already feeling like you’re playing catch-up, you’re not alone. But here’s the truth: you’re not late to your own life. We talk about reclaiming inner peace, breaking free from comparison, and learning to be content without settling.
If you want to get in touch, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Jun 04, 2025
091: From Abandonment to Ownership: Ben Hill on Healing, Sobriety, and Starting Over
Wednesday Jun 04, 2025
Wednesday Jun 04, 2025
What happens when a man stops running from pain and starts facing it?
In this raw and powerful episode, Smith sits down with Ben Hill, a former client and now a successful positive psychology coach, to unpack the journey from emotional avoidance to personal ownership.
Ben opens up about being abandoned by his father as a child, a wound that led him down a path of seeking validation, numbing emotion with food and alcohol, and chasing success in a career he hated.
Eventually, the pain of staying the same became greater than the pain of change.
What followed was a radical turnaround:
He removed alcohol.
He faced his emotions head-on.
He walked away from a ‘safe’ job and built a purpose-led coaching business helping others do the same.
This episode covers the cost of emotional suppression, the reality of becoming sober, the courage to walk away from comfort, and the resilience required to build something real.
In this episode, we explore:
– The emotional impact of fatherlessness and how it shapes adult behaviour– Why success and self-destruction often go hand-in-hand– The real reason alcohol becomes a crutch and how to break the cycle– What it takes to leave a career you hate– Building self-worth from the inside out– How Ben now helps others break free from the same patterns
Connect with Ben:LinkedIn – Ben HillWebsite – Ask More Coaching
Get in touch with Smith & Mayhew : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Monday Jun 02, 2025
Monday Jun 02, 2025
Welcome to the first of our bonus episodes "Sort Your Shit Out With Smith". As well as our regular longer form Wednesday episodes, we now release extra shorter content on Mondays. Listen out for Master Your Mind with Mayhew next Monday.
In this inaugural episode Smith tackles the myths around imposter syndrome, procrastination, and perfectionism – and why these are often just shiny labels hiding low self-esteem. You’ll learn how to challenge your beliefs, change your language, and use curiosity instead of criticism. Plus, we unpack why saying “I’ve got no confidence” is about as useful as saying “I’m useless”.
If you want to get in touch, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/





