A-Game Unfiltered

087: What is the Most Dangerous Lie a Man Can Believe?

This episode is about the thoughts that hold you back, the actions that pull you forward, and why being present beats being perfect.
Smith & Mayhew explore anxiety, negative self-talk, and the daily mind games that stop so many men from showing up fully—in the gym, at home, and in life. If you've ever felt overwhelmed, doubted yourself mid-set, or wondered if you're living the life you really want, this one's for you.  Oh, and if you've ever used the phrase "Fattibumbum" in a serious conversation—you're not alone.
Register your interest in our retreat in March 2026: https://agameconsultancy.com/retreat/
Martha Beck is the guest on Modern Wisdom that Smith talks about - Check out her book "Beyond Anxiety" : AmazonUK
 
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

086: Taking Life Lessons From a Loved One (A Tribute to Aunty Anne)

This episode is dedicated to Smith's Aunty Anne - a woman who faced unimaginable adversity with grace and strength. More than a tribute, this is a reflection on the powerful lessons she shared with those around her: from picking your battles and setting boundaries to truly showing up for the people you love.
Smith explores how her wisdom still applies today - whether it’s smiling in the face of hardship, refusing to play the victim, or the subtle art of saying “no” with love. There’s also a strong reminder that listening (without fixing) is a lost skill, and that being there for someone doesn’t mean solving their problems.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

085: Reduce Anxiety By Doing This One Thing

"Are You Being Mindful – Or Is Your Mind Just Full?"
In this episode, Smith & Mayhew dive headfirst into the world of mindfulness, meditation, and mental resilience — but don’t worry, it’s not all incense and chanting. The lads discuss how mindfulness has shaped their daily routines, the difference between healthy standards and obsessive habits, and why it's actually powerful to just sit still with your own thoughts (even if it’s bloody uncomfortable). Mayhew shares insights from his recent meditation teacher training, including the teachings of Jon Kabat-Zinn, silent Zoom sessions, and the unexpected power of wiggling your fingers in a Yorkshire accent.
From ADHD to mobile phone dependency, they explore how men can start taking back control of their attention and inner calm — one deep breath at a time. Warning: contains unsolicited bush trimming, poo parties, and a few spiritual epiphanies!
Resources mentioned during this episode:
Jon Kabat-Zinn – Wherever You Go, There You Are : Buy on Amazon UK
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

084: Who’s Running Your Mind? : Freud vs. Adler

In this raw and powerful episode, Smith & Mayhew dive deep into the roots of behaviour, self-sabotage, and the impact of unresolved childhood trauma. They discuss the contrasting theories of Freud (cause and effect) and Adler (purpose and choice), all through the lens of real coaching experiences. With brutally honest storytelling, they explore how early abuse, gaslighting, and emotional manipulation can shape a man’s self-worth — and how it can be unlearned.
Expect conversation around “healing the boy so the man can appear”, breaking out of victimhood, and what it really means to take responsibility. They also unpack imposter syndrome, perfectionism, and the seductive comfort of feeling like crap... yes, really. Oh, and there's a solid gym story involving burpees, rowers, and insecure side-eyes 👀 Classic!
The book that Mayhew mentioned is The Happiness Hypothesis by Jonathan Haidt and the study is Pursuing Happiness - https://greatergood.berkeley.edu/images/uploads/Pursuing_Happiness-_The_Architecture_of_Sustainable_Change.pdf
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

083: Seeking validation : Stop kidding yourself!

In this episode, Smith & Mayhew get brutally honest about the chase for validation — whether it's through shredded photo shoots, over-sharing on social media, or pretending a banana and water bottle make you better than everyone else in the gym. The lads dive into how ego and low self-esteem often masquerade as ambition, how social media fuels performative behaviour, and why that “perfect” body pic might just lead you straight to a box of Krispy Kremes and an existential crisis.
WARNING: If you’re the kind of guy who films the whole concert instead of watching it, Smith & Mayhew might have a few words for you. 🎤📱
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
 
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

082: Remember : You MUST die!

In this episode, Smith and Mayhew dive deep into some uncomfortable—but essential truths about becoming a better man. From Stoic principles like Memento Mori to redefining success beyond image and ego, they explore how real growth starts with hard choices, emotional honesty, and a willingness to confront your own excuses.
They break down how to respond (not react) to adversity, why self-awareness and self-perception are not the same thing, and how your current excuses might be fuelling your future regrets. There’s a powerful story involving football fans on a packed Amsterdam train, a lesson from a punchy Mike Tyson quote, and a surprising amount of wisdom packed into a single tattoo. Plus, we uncover why you don’t need to swim with sharks or wear a backpack in Bali to live a meaningful life—unless you really want to.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
 
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

081: Adolescence on Netflix and Toxic Masculinity

In this episode, Smith and Mayhew strip back the noise and get real about what it takes to be better — not perfect, not polished, just better. Doing all of that through the lens of Adolescence on Netflix
They dig into boundaries, being present with your kids, and the art of showing up as your best self — even when life’s a mess. You’ll hear about the ‘no rules’ approach to personal growth, why vulnerability isn’t weakness, and how sometimes the bravest thing you can do is put your phone down.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
 
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

080: Stop Waiting : Start Leading

In this episode, Smith and Mayhew break down the key habits, mindsets, and strategies that separate those who coast through life from those who take charge. Whether it’s overcoming self-doubt, refining daily routines, or making smarter choices, this conversation is about progress—not perfection.
They cover the most common traps that hold men back, practical steps to develop resilience, and the overlooked details that make a massive difference. There’s wisdom, real talk, and maybe even a moment that makes you rethink everything.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
 
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/