Episodes

4 days ago
4 days ago
In this episode, Smith & Mayhew get brutally honest about the chase for validation — whether it's through shredded photo shoots, over-sharing on social media, or pretending a banana and water bottle make you better than everyone else in the gym. The lads dive into how ego and low self-esteem often masquerade as ambition, how social media fuels performative behaviour, and why that “perfect” body pic might just lead you straight to a box of Krispy Kremes and an existential crisis.
WARNING: If you’re the kind of guy who films the whole concert instead of watching it, Smith & Mayhew might have a few words for you. 🎤📱
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Apr 16, 2025
082: Remember : You MUST die!
Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
In this episode, Smith and Mayhew dive deep into some uncomfortable—but essential truths about becoming a better man. From Stoic principles like Memento Mori to redefining success beyond image and ego, they explore how real growth starts with hard choices, emotional honesty, and a willingness to confront your own excuses.
They break down how to respond (not react) to adversity, why self-awareness and self-perception are not the same thing, and how your current excuses might be fuelling your future regrets. There’s a powerful story involving football fans on a packed Amsterdam train, a lesson from a punchy Mike Tyson quote, and a surprising amount of wisdom packed into a single tattoo. Plus, we uncover why you don’t need to swim with sharks or wear a backpack in Bali to live a meaningful life—unless you really want to.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Apr 09, 2025
081: Adolescence on Netflix and Toxic Masculinity
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
In this episode, Smith and Mayhew strip back the noise and get real about what it takes to be better — not perfect, not polished, just better. Doing all of that through the lens of Adolescence on Netflix
They dig into boundaries, being present with your kids, and the art of showing up as your best self — even when life’s a mess. You’ll hear about the ‘no rules’ approach to personal growth, why vulnerability isn’t weakness, and how sometimes the bravest thing you can do is put your phone down.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Apr 02, 2025
080: Stop Waiting : Start Leading
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
In this episode, Smith and Mayhew break down the key habits, mindsets, and strategies that separate those who coast through life from those who take charge. Whether it’s overcoming self-doubt, refining daily routines, or making smarter choices, this conversation is about progress—not perfection.
They cover the most common traps that hold men back, practical steps to develop resilience, and the overlooked details that make a massive difference. There’s wisdom, real talk, and maybe even a moment that makes you rethink everything.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Mar 26, 2025
079: Not Letting Things Out of Your Control Ruin Your Day
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
In this episode, Smith and Mayhew dive into some of the big questions you’ve sent in, covering everything from why practicing gratitude feels awkward at first, to how to stop letting external events—like your football team losing—ruin your weekend.
They also discuss when it’s time to step back from toxic people (or just people who aren’t aligned with your goals anymore) and why making small shifts in mindset can have a huge impact on your daily life.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Mar 19, 2025
078: Action Taker or Action Talker?
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
In this episode, Smith discusses a model called "The 6 Human Needs", highlighting each of the needs and why they're so important for people to obtain to have a happier, more healthy life.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Mar 12, 2025
077: Not Falling into the Drama Triangle
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
In this episode, Smith and Mayhew dive into the Drama Triangle – a powerful psychological model that explains how people get stuck in toxic cycles of victimhood, rescuing, and blame. Whether it’s in relationships, at work, or even with your own thoughts, understanding these patterns is the first step to breaking free and communicating more effectively. We also introduce the Empowerment Dynamic, the game-changing alternative that helps you take control and move forward in a healthier way.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

Wednesday Mar 05, 2025
076: "It's Not My Task" and Having the Courage to be Disliked
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
In this episode, Smith and Mayhew dive into the powerful lessons from The Courage to Be Disliked and why so many men hold themselves back because of fear—fear of judgment, fear of failure, and fear of not being ‘ready’. We unpack why waiting for the perfect conditions is just another excuse, how self-sabotage often hides behind good intentions, and why caring less about what others think is a game-changer for growth.
If you want your question answered on a future episode, please drop the lads a line : hello@agameconsultancy.com
RESOURCES FROM THIS EPISODE
The Courage to Be Disliked – Ichiro Kishimi & Fumitake Koga - AMAZON UKThe Let Them Theory - Mel Robbins - AMAZON UK
Adam Smith
From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.
Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/
Adam Mayhew
Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.
Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.
Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/
To find out more about Smith & Mayhew: https://agameconsultancy.com/about/